How to choose a wedding videographer

Videography Technology & Talent:

The wedding video is much like any investment, over time it will become more and more valuable. As you have children and grandchildren, they too will be able to share in that investment.
Imagine if you can, what it would be like to see your parent’s wedding video. In that context, it becomes easy to see how special an opportunity your wedding day is to capture the sights, the sounds, and the emotions of the friends and family who have come together for your special day.

The Wedding Video Evolution:

There was a time when wedding videographers were the people to avoid at a wedding. Floodlights, bulky cameras, and a microphone shoved into unsuspecting guests’ faces were enough to make any bride cringe!
Fortunately, those days are gone, replaced by videographers whose main goal is to shoot unobtrusively, using cameras that perform remarkably well in low-light situations, and computer editing suites that can give you nearly the same quality as broadcast television. Almost all videographers nowadays use 3CCD cameras, wireless microphones, and small camera mounted lighting when needed.

What to Look for:

When consulting with brides, I have a few recommendations that I think not only make a better final product, but also make the
experience of working with a videographer more enjoyable:

• Make sure you meet with your videographer ahead of time. This is someone who will be attending your wedding, and interacting with you and your guests. If you don’t have a good relationship with them, your guests probably won’t either.

• I would suggest you sit down with your videographer, and go through a few different demos from start to finish, enabling you to get a better idea of their style. Is their work simple and elegant, or flashy and reliant on effects and filters? It’s not that one is better than the other, but you’ll need to ask yourself what type of style best suits the two of you.

• I always recommend a two-camera package if it’s financially possible. A second camera enables the videographers to capture not only multiple angles, but more importantly reactions from family and friends. When footage from both cameras is edited together, a much more professional final product is possible.

Technology vs. Talent:

As you compare videographers, it’s hard not to be drawn in, and possibly confused, by all the technology… 3CCD cameras, shooting in low-light situations, the emergence of high-definition productions. All important elements, but keep in mind, much like photography, technology is only the tool by which a videographer creates. Look for a videographer whose work displays both technology and talent, and you’ll have a keepsake you’ll treasure for a lifetime.

Tom Morlock – Paradigm DV